Product Design | Art Direction
RBC Drive™ App
The RBC Drive™ app lets users keep all their vehicle information with them by either scanning their vehicle information number (VIN) barcode or manually entering a licence plate.
Drive™ allows RBC to provide value-based offers and insights to users based on their vehicle information, as well as incentives such as discounts on RBC Auto Financing, gas discounts, or car wash passes.
We designed an exciting brand and look for this app within a very tight timeline. The main ask was to create a unique look that was not associated with the RBC brand. With this creative freedom, I was inspired to use vivid photography and a bright colour scheme throughout the experience.