Product Design | Art Direction
RBC Mobile 2.0
To create a market-leading mobile banking app that captures the individuality of clients’ financial needs by delivering a fluid, relevant and intuitive experience. This involved introducing a tailored on boarding experience, providing contextual inline notifications, aligning components across both iOS & Android applications and more.
On boarding is now a tailored experience that considers if a client is new to RBC, to the mobile app or to a new feature. Concise animated tutorials are provided to give clients just enough context on what’s new.
Contextual inline notifications allows clients to easily understand and take action on their finances. These inline notifications appear in key areas such as account details and dashboard screens.
Clients can communicate with RBC from anywhere within the app. This area would be the hub where clients can access further touch points with RBC.
Visual Alignment Across Applications
To ensure consistency across iOS & Android applications, a design system was created to standardized reusable components that would act as building blocks for use in both applications. The system can be leveraged by designers and developers to create efficiencies in design flows and in code.
My Key Contributions
Provided concepts and inspiration that have been carried out in its final stages.
Advocated for creative interactions that made content engaging. Introduced Principle to the team as a way to communicate motion and interaction design to developers.
Set up user test plans and analyzed results to inform and validate design decisions.
Worked closely with designers and developers to build the first ever design system, which ensured consistency across design and development.
Illustrated and participated in animating onboarding videos in Adobe After Effects.