A woman standing in front of lush green bushes with the Florence cityscape and famous landmarks such as the Florence Cathedral and Palazzo Vecchio visible in the background.

Hey, I’m Fátima - a designer with a specialty in concept development, art direction and product design.

Currently, a Lead Designer at RBC Digital working on creating dynamic and scalable experiences across digital channels.

❋ specialities

Art direction

  • Creative concepting

  • Brand & visual storytelling

  • Illustration direction

  • Visual language & design systems

  • Design systems governance

  • Motion & imagery

Product design

  • UI/UX design

  • Cross-platform (iOS, Android, Web)

  • Accessibility design

  • Content & messaging strategy

  • Collaborating with product & engineering

Leadership

  • Mentoring designers

  • Setting and communicating visual direction

  • Giving clear, constructive feedback

  • Maintaining brand integrity across executions

❋ experience:

  • RBC Digital - Lead Designer
    2016 – Today

  • Telus Digital - Visual Designer
    2014 – 2016

  • Critical Mass - Designer
    2011 - 214

  • Art Gallery of Ontario - the Intern
    2008

❋ connect